Episode 40: Four Ways a Doctor Can Diversify Their Online Marketing Strategy

What was discussed?

• Quote for the day is “It’s not the years in your life that count, it’s the life in your years.” By Abraham Lincoln.
• 4 ways that a doctor can diversify their marketing campaigns include:
  • Branch out to different channels of social media
  • Blogging (the right way)
  • Focus on a specialty
  • Think offline
• Never settle for a single marketing strategy.
• Get on the social media channel that your target audience uses
• Provide value and quality to your blog posts.
• Blog consistently.
• Focus on a niche, and have your specialty.
• The offline world can still provide you with a good ROI, don’t neglect it.