Pay Per Click for Accountants
Pay per click (PPC) for accountants is an extremely effective way to generate new clients-that is, if you know how to do it.
Unfortunately, like many small business owners, CPA’s are lead to believe that if PPC doesn’t work for you the first time around, that means it doesn’t work, period. End of story. However, this isn’t the case!
The reason that accountants have trouble getting a good return from their investment with PPC is that they are either not targeting the right keywords, or they aren’t building specific landing pages for their ads, or their ad copy just isn’t enticing.
Our focus when working on a Pay Per Click Campaign for accountants is to make sure we understand the issue that the searchers are having. What would prompt them to type in a certain search term? Then when they get to the page, what type of content would they expect to see? What type of content would help them? What would entice them to call?
We then test these ads, and these keywords, these landing pages to see which is most effective at generating leads, and ultimately at generating customers.
If your current PPC company isn’t providing you with call tracking, lead tracking, and isn’t able to tell you what keywords are getting the most clicks, what landing pages are most effective, and making suggestions to increase the overall effectiveness of your PPC campaign, then we need to talk!