A Blog for Dentists & Other Healthcare Professionals

How Dentists Can Use Visual Content To Improve Their Online Presence

Visual content such as videos, photos, and infographics are increasingly important for dentists who participate in online marketing. You can use visual content to improve all aspects of your online presence, from your website conversions to your social media reach.

In this post, we’ll briefly explore how and why dentists should leverage different types of visual media online to promote your dental practice brand.

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social media for dentists marketing

Why Should Dentists Create Visual Content?

Simply put, visual content is a more effective way to meet your online marketing goals compared to text alone. Visual content, not words, is what drives “likes” and “follows.” Visual content is how you as a dentist can communicate with the most potential patients online.

Visual content is how you as a dentist can communicate with the most potential patients online.

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Consider these stats from WSOL Blog:

  • The human brain processes images 60,000 times faster than it can decode text
  • Tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets than plain text tweets
  • Compelling visual elements result in a 37% increase in engagement from targeted customers

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Visual content drives online engagement (Infographic source)

When it comes to using photos and videos in your online marketing materials, there is really no limit to what you can achieve with it.

How Dentists Can Leverage Photos

As follows are some specific ways you can use photos across your website, social profiles, and other online marketing materials:

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Add photos to Yelp for a more appealing business profile.

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Show off your practice’s fun, personable side on Instagram.

Ways Dentists Can Leverage Video

Video marketing is a new frontier for a lot of dentists, but technology has made it easy to leverage video to market your dental practice much in the same way you can with photos. Here’s how:

  • Get active on YouTube (learn more about YouTube for dentists)
  • Include informational videos about your procedures, staff, etc. on your website
  • ​Post your own videos to Facebook, Twitter, and other social sites
  • ​Upload short video “snippets” to Instagram and Vine
  • ​Make a fun staff video with “viral potential
  • ​Make FAQ videos where you answer patients’ frequently asked questions
  • ​Incorporate videos in your dental marketing emails and landing pages
  • Share other publishers’ dental-related videos on your social profiles

Other Visual Content for Dentists

Photos and videos comprise the bulk of visual content, but don’t be afraid to think outside the box with other types of visual content, such as infographics and animations.

Infographics — Visual “information snacks” that are highly shareable on social media

Rich media ads — Online advertisements that can incorporate images/videos/animations

Animated GIFs — Short, shareable animations

Comics and memes — Make your own or share/retweet other dental-related comics/memes

One thing to note about including visual content on your website is that you don’t want to make the design too “busy” or else your site will load slowly, especially on mobile devices. You also don’t want to use Flash animations, as these don’t render on touch-based devices. Find more information in our blog post about mobile-optimized dentist websites.


Conclusion

Your dental practice might use the latest dental technologies, but if you want to keep your appointment book full, you also need to use the latest online marketing technologies. This means including visual content into virtually all of your digital marketing efforts. As a result, you’ll grow your online following and increase the engagement on your calls to action.

For help creating a visual-optimized web presence for your dental practice, contact us for a consultation and you can find out what you can do to get started.

About the Author

Tyson Downs, the owner of Titan Web Agency, has years of experience working with small businesses and helping them meet their revenues goals. Prior to starting Titan Web Agency, he freelanced in SEO and Web Design while working in the corporate world. Tyson is a graduate of Brigham Young University, the father of 5, and a passionate bodybuilder.

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