Why You Should Be Using Google AdWords
Can Google AdWords Really Help Me?
If you are completely new to online marketing, you may not know what Google AdWords is. Google AdWords is an advertising program from Google that allows a business owner to immediately get on the first page of Google through ad buys. This form of advertising is focused on keywords and as a company you will benefit when somebody clicks on your ad and visits your website and then calls you for your services (or buy’s your services).
Many business owners contemplate whether or not AdWords is effective and how it can help their company out. AdWords combined with other marketing materials and advertisement can boost a company’s revenues and customer database.
Reason 1: AdWords Can Be Measured
AdWords is a great form of advertising because companies can actually measure their success. Through your account, your will be able to see exactly what is working for you and what is not working for your company. It is simple and convenient to assess whether or not your company’s campaign is generating revenue or guzzling it in.
Reason 2: AdWords is Much Quicker than Traditional SEO
If you have ever worked on SEO (Search Engine Optimization), then you know it can take time to see any type of results from your SEO campaign. This can be frustrating, especially for business owners who want to see results right then and now. It isn’t uncommon for it to take 6+ months to see measurable results from SEO.
AdWords works quickly and business owners will not be waiting around for months to see results. Clicks on your AdWords campaigns are immediate and will also allow you to see which keywords are working instantly. This is also a booster for SEO because if your AdWords links are generating a lot of clicks then an SEO keyword with the same focus will as well. .
Reason 3: You Can Remarket
Remarketing is beneficial to business owners and you can target people who have expressed interest in your product by specifically showing related AdWords. You are able to track who has shown interest in your website through a cookie. Once the cookie is logged, your advertisement will follow them around and show up as advertisements for them to see.
This will help remind the person about what they were interested in and will also reestablish your name in the back of their mind.
Reason 4: You Can Customize AdWords
Business owners are able to customize AdWords to help make them more relevant to the keywords the company wants targeted. You can customize your AdWords campaigns to do the following:
- Utilize ad extensions
- Set keyword matches
- Narrow down the audience
- Set specific ads for certain keywords
- Send specific ads to certain pages of your website
Reason 5: AdWords Is Engaging
The advertisements used for AdWords are more engaging than those that you would traditionally find elsewhere. Google has updated their advertisement layouts to draw in more attention, be engaging, and get clicks. This will help your advertising efforts and people will actually want to click on your ads.
Google AdWords is great to use and many companies have had plenty of success using it. Your business should start using AdWords to help increase your revenues. If you are interested in learning about businesses that have had success using AdWords, read here.
Need help with your AdWords campaign? Contact Titan Web Agency for a free consultation.
Source: New feed