If you’re a doctor, you know the importance of being able to get new patients. What better way to do that than by making your website easy to find?
Local business owners pour their passion into the operation of their businesses. A good marketing strategy is important; you do not want your existence to be a secret. This means that you must carefully build up an online presence that is worthy of the energy and money you have poured into your local business.
Local listing optimization is a marketing strategy that can help you connect with the potential customers in your area; the people that really should know about you and what you do. Here are some tips on how to use local listing optimization to generate business.
Is your local business listed on Google maps? It is free to list your local business such as a dental office or plastic surgeon, whatever your business may be. And millions of
people use Google maps on their home PCs or mobile devices as a tool for finding businesses and activities they are interested in.
Where are you, exactly?
Do you have your full address displayed in a way that it easy to see? Local listing optimization works best when you include your street name, your zip code, and your building’s number. This is because searchers do use zip codes and the like when searching for local businesses; if you do not have your specific address listed, you are losing some hits.
Is your website registered to you or your business?
When your website was created, you, or your web designer, would have been required to list your address when registering your domain name. It is to your advantage to make sure that you have listed your business address and not your personal address. Why? Because Google takes this registered address into account when sending out search results to those in your community.
Mobile Friendly Website?
You probably use your mobile phone to search for businesses when you are out and about. You are not alone in this, increasing numbers of people use their mobile phones as search engines. You should make sure that your website can be accessed by mobile devices in a way that is user-friendly for potential customers.
If the best Italian restaurant in town is directly across the street from your art gallery, include its name on your website. You can ride on their electronic coat tails.
Local listing optimization is a step-by-step process that will help you build up your online presence.
Source: New feed