Four Keys to Success with Your Local Listings
Local Listing Optimization, or the practice of claiming and optimizing your local listings (referred to as ‘citations’) is an integral part of local SEO. Not only does having more of these citations claimed and optimized help with your Google + Local listing results, but it also expands your footprint across the internet and makes it easier for you to be found by your potential customers. Let’s look at three techniques you need to implement to increase your visibility when it comes to local search.
1. Claim Your Authority Listings
At the absolute very least, you want to claim the main authority citations, including, but not limited to:
- Google + Local (Previously Google Places)
- Bing Local
- Yahoo Local
- Merchant Circle
What’s do you need to do when claiming these listings? Continue reading….
2. Be Consistent of Course!
When claiming these listings, be sure to use the same NAP (Name, Address, Phone Number) on each listing. This helps the search engines when they are searching the internet to be able to determine your relevancy and that you are who you say you are.
3. Use Images
Not all of the listings allow images, but if they do, be sure to add an image at least of your company logo. This will help with brand recognition and it’ll also help you stand out from the crowd. Most companies don’t do this, especially at the less authoritative listings. (insert personal injury Utah) Tell me which listing stands out?
Another tip with images is the naming scheme you use. I recommend to name them one of your keywords, so in this case a good name for the picture would be personal-injury-utah.jpg. You can also geotag the images so the search engines can see physically where they should be. You simply use software to do geotag them, as well as add keywords to them.
How much does it help? Well it doesn’t hurt, and I have optimized a client’s local listings (Google + Local) in this case and all I did was optimize his images and he jumped from number 8 in the places listings (that is page 2) to number 3 (page 1), so I can attest, it does help.
4. Be Unique
Nearly every listing allows you to put in a brief bio about you company. Go ahead and make this unique. Don’t make it the same for each and every one listing. Some people claim that it hurts listings if you make it the same. I’m not sure if that is the case, but by being unique on each one you have the potential to show up in search results.
Local listing optimization is an art, and if done right you can really reap the benefits in the way of increased traffic to your website, increased calls into your office and ultimately more revenue. If you need any help with you small business local listings, feel free to contact me.
Don’t settle for an ‘seo expert’. Contact somebody who works with Doctors and their listings each and every day, and understands the needs, and challenges that a dentist, doctor, or other healthcare professional comes to establishing a solid online presence.
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