Keep Your Website User Friendly: Check out These Tips
For your dental website to be successful, you need to have a user friendly page that people can navigate and look around on without having trouble. If your website is too complicated, your visitors will leave your website and look for something else. One of the reasons you have visitors come to your site is to pre-sell them on your services, right? Of course! Therefore, you do not want to lose them because you are not providing a good experience. Here are some great tips for improving your dentist website to make it user friendly.
1. Make Your Layout as Clean as Can BeNobody wants to navigate a website that has a cluttered and unorganized layout. The layout should be simple and easy to understand. A simple layout is one that looks professional and does not contain too many different sidebars, links, and advertisements that overwhelm the visitor.
Users want to be able to look at your page and say, “Yes, that is where I need to go”. They do not want to spend time searching around the page trying to decipher where they can find information about something.
Keep your About Us and Contact page very visible so people will feel confident in your company. Some companies will try to hide this information (especially phone number, that is a biggie) which I never recommend.
Keep your About Us and Contact page very visible
2. Fast Loading
Have you ever been to one of those websites where your browser keeps trying to load the page and five minutes later you are finally at your destination? Do not make that your page. Many people will not even wait more than 30 seconds for your page to load. You need to keep your loading time to a minimum.
To keep your loading times almost instant, choose a host who has a good reputation and a large amount of bandwidth. Ask the hosting company how fast their loading times are and find one that is reliable for an inexpensive price.
3. Contact Information is Vital
We talked briefly up top about making sure your readers can find your contact information but you also need to post your information on your website. Missing information is a big red flag and will drive people away. People want to know they can contact you if they need to and they will feel confident if they have a way to.
Your readers also want to know someone is real behind a website and you are not just a computer posting information.
4. Broken Links Are a Big No-No
Periodically go through your website and make sure all of the links are fresh and they are not broken. A broken link will make your websiteseem unprofessional and may raise some questions about your credibility. Customers are not happy when they click on something to only be taken to a link that no longer works.
It is easy enough to load some software in your websites for dentists that will detect all broken links and make it easy for you to redirect them.
5. Something Visually Appealing
Your website should immediately attract customers visually. Never overpower your dentist websites with graphics and animations that are not useful or helpful. It’s a good idea neutral colors that don’t over power your message. All of the colors on your website should also complement the next and should never clash. Keep graphics to a minimum and if you are going to have graphics, make sure they are professional and showcase your company.
Your website is one of the most important assets you have and not maintaining it correctly or making it user friendly can hurt you in the end. It is important to consider the above tips to help you have a website that readers love and will stay on.
Need help with your website? Do you need to establish a professional appearance for your business? Contact us to see what we can do for you.