10 Defining Traits of the Best Dental SEO Companies
Do you need to attract potential patients to your dental practice? Choosing the best dental SEO company can help.
Your website should be the base of your online marketing efforts. Though, driving traffic to a website requires more than just setting up the site and occasionally posting to social media.
If you want to get noticed in your local market, you need proper search engine optimization (SEO). This includes backlink building, internal linking structures, and SEO techniques intended to boost your search engine rankings.
There is a good chance that you’ve received emails or phone calls from SEO companies for dentists that claim they can help you get more website visitors.
Before you sign any contract, it’s important to ensure you’re going to get quality services. To get the best results, you’ll want the best dental SEO company.
But, how do you make the right choice?
There are things that you need to watch out for when choosing a dental SEO company. And, at the same time, there are certain traits that the best dental SEO companies should possess.
So, to help you make the best choice, we’re going to take a closer look at some of these traits. Find out what you should be looking for in a reliable SEO provider.
Explore the 10 defining traits of the best dental SEO companies to help narrow down your selection and find a dependable online marketing agency for your dental practice.
1. A Dependable SEO Company Won’t Promise First Page Rankings
When hiring an SEO company for your dental office, if the company guarantees that they’ll get your website to the first page of Google search results, you should take this as a red flag. SEO specialists can’t control search rankings.
But, they can improve the likelihood of higher rankings.
There are many factors that determine the order that web pages appear after a user performs a search query. This can vary from search engine to search engine, though, Google, Bing, and Yahoo each use similar ranking criteria.
Some of the biggest things that search engines look for include the relevance to the search query and the authority or quality of the content.
Over the years, search engines have developed sophisticated algorithms to evaluate relevance and quality.
This includes the quality of backlinks, the internal linking structure of the site, the number of words in the content, the proper use of keywords, and dozens of other details.
Not only are the search engine algorithms incredibly complex and hidden from the public, but they are also constantly changing. Google regularly puts out updates to its search algorithm, which then results in fluctuations in rankings.
When you combine all these factors and multiply it by the number of web pages in existence, you begin to see why an SEO company can never guarantee first page results.
Along with promising first page rankings, you should be wary of any other claims that seem too good to be true.
Another good example of a wild claim is guaranteeing that you’ll get positive results within the first 30 days – or any other specific timeframe. Just as first page results can’t be guaranteed, SEO companies for dentists can’t promise fast results.
The bottom line is that a trustworthy dental SEO marketing company for dentists will give you an honest assessment of the type of results you can expect. They won’t make outrageous claims or guarantees that they can’t follow through with.
In fact, if an SEO company guarantees a quick boost to your search rankings, you should be cautious. This is a sign that they’re using black hat SEO techniques, which could result in penalties from the major search engines…
2. Honest Dental SEO Companies Never Use Black Hat SEO Techniques
There are certain tricks and techniques that dishonest webmasters use to improve their search engine rankings. This includes keyword stuffing, using unrelated keywords, and the use of invisible text to add extra keywords – to name a few methods.
These methods are referred to as black hat SEO techniques, and they could result in severe penalization from Google, Bing, and other search engines.
A dependable company won’t rely on these methods. They’ll use proven techniques to strategically improve your search rankings over a gradual period.
When you meet with an SEO company to discuss their services, they should be able to fully explain how they plan on helping you gain more traffic.
Typically, an effective SEO campaign will begin with a thorough SEO audit. This is a detailed look at where you’re currently standing in search rankings, along with an SEO analysis of your web pages.
From there, they’ll find areas that could be improved upon and perform data research to maximize the potential for growth. This includes the actual strategies that will be used to help drive more traffic to your website.
Basically, if you ask the best dental SEO experts for an overview of the methods that they use, you should get a thorough answer. They shouldn’t try to deflect the question. The same is true when you ask them questions related to the dental market.
3. They Have Knowledge of the Dental Market
You’re better off the in the hands of a company that has previous experience working with dental practices. They will already have a general understanding of what you’re looking for, the type of site you need, and how to appeal to your target audience.
Every market is different. This is especially true when it comes to the people that you’re targeting – your prospective dental patients.
You wouldn’t market to dental patients using the same techniques that you’d use to market fashion or automotive equipment. Working with an SEO firm that already has experience in your market can help with the entire dental website SEO process.
From creating compelling website copy to conducting keyword research, the best dental SEO company will have an edge over companies that lack this experience. This could even include industry research, such as the expected growth of dentists practicing in the United States.
The same applies to virtually any service. For example, when you need appliance repair, you might look for a technician that has experience working on your brand of appliance.
Market-specific experience also helps ensure that you and the SEO company are on the same page. Understanding your needs and what it takes to get you there is a key trait of the top SEO companies.
4. Dental SEO Specialists Should Understand Local SEO
Did you know that 96% of the public conducts local searches when looking for local businesses? The phonebook is outdated and local searches have taken over.
As with knowledge of the dental market can be helpful, so can an understanding of local dental SEO marketing.
Local marketing requires a few additional steps compared to traditional SEO. Typically, you’ll utilize local directories, create location-specific landing pages, and take advantage of your Google Places listing.
In a recent survey, only about 44% of businesses have claimed their Google local listing. This listing is how you edit contact information and details that appear in local Google searches, including the results that appear in Google Maps.
With the increase in mobile traffic, more people are relying on Google Maps and these local searches to find local services. Along with Google Places, the SEO firm should be using Yelp, Yellow Pages, and other online resources to help you get noticed locally.
These sites include online reviews, which can be a huge help in attracting more patients to your practice. In fact, about 88% of consumers trust these online reviews as much as a personal recommendation.
Local SEO is highly targeted, which tends to result in better conversion rates. This means that more of the traffic that you get from these local searches should result in inquiries or calls to your practice.
Did you know that 96% of the public conducts local searches when looking for local businesses?
5. The Best Dental SEO Companies Have a Long Track Record
In addition to knowing the dental market and how to improve local search results, the best SEO companies for dentists should have years of SEO experience. And, they should be able to back up this experience with references.
Being proud of their past success is a positive trait that you want in the best dental SEO company. They shouldn’t shy away from sharing this information.
By evaluating their past, you can get an idea of where they can take your business.
While they might not be able to provide detailed analytics for you to examine, they should provide you with several case studies.
These case studies will often show where the client’s site ranked when the SEO company performed their initial audit, followed by the increase that occurred after beginning the SEO campaign.
Don’t hesitate to ask a dental SEO expert for references or examples of their past success. When it comes to experience, you shouldn’t just take their word for it. Do your research.
6. A Quality SEO Company Offers Reasonable Rates
There is something to be said for charging a fair price for a quality service. Nobody wants to get overcharged. But, we rarely think about the consequences of getting undercharged.
Any company that sells themselves short is either hiding a problem within the company or attempting to offer a low-quality product or service.
A quality dental SEO services company will understand their worth and charge a comparable rate. Don’t be fooled by an SEO company that offers a complete SEO for dental website campaign for an unrealistically low rate – such as $99 per month.
There is a lot of work that goes into improving search results. The time spent conducting keyword research, editing your site, and submitting details to directories or other sites, should be properly compensated.
After all, you’re getting a professional service.
The top SEO companies come up with their estimate after determining what services you require. And, they won’t quote you a price without listening to your needs.
Before giving you a figure, they should know how much content creation is required and how much you want to spend on paid ads – along with plenty of other details that will go into a thorough price quote.
If getting the best results is important to you, then you should be willing to spend the money required to get these results. There are no shortcuts to getting to the top of search engine rankings. It requires ongoing work over the course of months – or years.
7. You Should Receive Regular Updates from Your SEO Company
Consistent reporting is a trait that you need from your SEO company.
The best dental SEO companies won’t take your money and leave you in the dark. They should offer regular communication and updates. This might include an analysis of SEO changes during the most recent quarter or notifications regarding updates to your site.
When you’re looking for SEO companies, ask about their procedure for keeping you updated.
You want to know that their hard work is paying off. When you’re paying for a service, you should be able to see results. Though, you also need to realize that this could take time.
As mentioned, you’re not going to get results overnight and shouldn’t rely on an SEO company that promises fast results. But, you should still get regular updates.
These updates should include a detailed breakdown of what tasks have been performed and how much time has been given to your SEO needs. They should also include analytics related to your web traffic.
Getting these regular updates will help you set your own goals while also monitoring the progress being made by the SEO company.
8. An SEO Company for Dentists Should Perform an Audit
An experienced company will perform a thorough SEO audit before they start work on your site. As with most tasks, legwork is required.
You wouldn’t perform a dental procedure without conducting an exam. And, you can’t expect an SEO company to understand how to proceed without looking at where you’re currently at.
Detailed SEO audits are something you can guarantee the best SEO companies for dentists will perform. They will examine your site and your rankings. They’ll want to look at the amount of traffic that you get, the quality of your backlinks, and other key details.
Basically, if they don't mention the audit, then they might not know what they’re doing. It’s best to leave your SEO needs to a professional and not someone that’s willing to get started without getting a closer look at your business.
9. The Best Dental SEO Company Has a Dedicated Team
One of the most important traits to look for in the best dental SEO companies is the use of a dedicated team to handle your SEO needs. A dedicated team can provide a level of service that you can’t get from a rotating group of SEO specialists.
With a dedicated team, you get SEO specialists that develop a deeper understanding of your specific goals and your dental practice.
The team becomes more aware of what steps are being taken daily and where your site currently stands on any given day. They can give your site their undivided attention, resulting in a greater attention to detail.
This might not be an option with a smaller SEO firm. With one or two employees, their time is divided among dozens of tasks, often for different clients. This can cause errors, setbacks, and a general lack of quality results.
By using the dedicated team model, an SEO company can ensure that you’re getting the best dental SEO services possible.
10. They Should Be Willing to Answer All Your Questions
When you hire an SEO company, they should be ready and willing to answer any questions that you have. This is especially true during the initial interview or consultation.
Before signing your name to a contract, you need to know who you’re dealing with. You need to have confidence that they can meet your expectations.
Use the traits discussed to form your questions. Ask them how they’ll improve your rankings. Ask about the types of techniques that they use, ask for references or case studies, and learn more about what you’re really paying for.
It may help to make a list of questions that you’d like to ask before meeting with an SEO company. Make sure that they address any concerns that you have before moving forward.
The main thing that you want to avoid is any offer that sounds too good to be true. Be wary of SEO companies that make guarantees, offer incredibly cheap prices, or that give a strategy without conducting an audit.
A solid SEO strategy for dentists is needed if you expect to increase your search engine rankings. For this, you need the help the best SEO companies. Don’t rush the process. Consider all your options and remember to ask questions.
You now know what to look for. As you search for the best dental SEO marketing for your practice, don’t forget to pay attention to these traits.Or, if you’re ready to get started with dependable dental SEO services, then contact the pros at Titan Web Agency. We’ve worked with numerous dental practices over the years and understand what it takes to help dentists get noticed online.
Contact us today to learn more about quality SEO services for your dental practice!
If you know of any other traits that the best dental SEO companies should possess, please share your thoughts in the comment section below!
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