3 Ways To Show Your Customers You Care
Show Your Customers You Care by Doing This
Your patients are the lifeblood of your business. We all know it is much cheaper to keep an existing customer and sell services to an existing customer than to gain a new customer. To that end, how do you foster that relationship so that you can get repeat business from your existing customers? Let me give you a few tips on how you can do this.
Listen to this blog post:
1. Treat Your Patients Like People, NOT a number.
I know this is common sense, but you would be amazed at how many people treat their clients like a number. The only time they contact them is when they want to sell them something.
How do you think the customer feels when you call once a year 'to check in' as they say, but each time you are trying to sell them something? Chances are that customer will not feel valued, and will not see you as a 'trusted advisor' or consultant as you would like to be seen, but instead will see you as simply a salesperson, as disposable as the next.
When another salesperson comes knocking and offering their service, they are going to listen to them, because the relationship you have built is shallow, and one sided. This isn't to say that you have to invite your customers over for Thanksgiving dinner, however, an occasional check in with them without selling them something will go a long ways.
2. Give Them Something Extra
So you sell your customer on a certain package, feature, service, whatever it may be. Now, go ahead and throw in something extra that brings value to them. Don't go in the back room and dust off some old cruddy clearance item that nobody wants, but give them something that perhaps doesn't cost you a lot, but is of great value to them.
I'll often do this with my clients, throwing in an extra service, perhaps a video for them, or a little extra SEO. It usually doesn't take me a ton of time or money to do so and it helps solidify my relationship with them, so when they are called upon by another company, they are less likely to listen to what they have to say.
3. Don't Be All Business All The Time
Yes, it is important to be professional, but don't be afraid to develop personal relationships or share details about your personal life. Of course, you don't want to unload on them, and you want to treat each relationship uniquely, but if you develop a personal relationship with somebody, and you get to know them, they get to know you, not only will you be gaining a friend, but you will be increasing customer loyalty.
People prefer to do business with somebody they can relate to, and understand on a personal level. That is part of the reason why I have a personal 'about' page on my website, as well as explaining a bit about my bodybuilding passion.
In summary, just follow the golden rule. Treat people as you want to be treated, and it'll help your business in the long run.
If you need any help increasing your online presence, or just need a second set of eyes to check out your website or online marketing, contact me, I'll help you out.