3 SEO Mistakes You Don’t Want To Make
If you are making these SEO mistakes, you could be losing out on traffic, leads, and revenue.
As a small business owner, you may have looked into online marketing, probably SEO for your business at one time. If not, you may be looking into it in the future. Most small business owners don't understand the X's and O's behind SEO, that's okay though, there's a lot to it, it's complex!
That's not your job. Chances are you are busy running your business, and trying to take it to the next level. Let me tell you about three mistakes I see ALL the time in regards to SEO. These mistakes can hurt your presence, your brand, and ultimately your bottom line.
Listen to this blog post:
1. Using Automated Software
Automated software is still alive and well when it comes to SEO. However, you won't find an ethical company using automated software for posts or directory submissions. I've seen very well-known SEO companies using this automated software to submit thousands of directory submissions or thousands of blog posts.
These blog posts go to random, irrelevant sites such as porn sites, and Justin Bieber fan pages. All with the hopes that a few would stick and would increase backlinks to their site, thereby increasing their SERP's (search engine ranking placements). At one point, maybe that worked. Now? Nope. If you do that, even if the backlinks do help, it is so little, it isn't worth the money.
In most cases Google just doesn't place any value whatsoever on those links. So that $1500+ you paid your SEO company last month? You better hope they aren't using automated software to blast out thousands of links. It's a waste of money. Using spam tools to do your SEO is a very, very bad idea.Those that do it, are playing on borrowed time.
2. Mass Article Submission
This is something else that has changed over the years as Google has wised up to people gaming the system in search of backlinks. By and large you don't want to waste your time submitting the same article to multiple websites. You also don't want to 'spin' your article.
That means use automated software to rephrase certain parts of your article so that it comes across as being a unique article. Remember, Google is all about the user experience and submitting the same article to hundreds of site or spinning an article and submitting it isn't going to give the user a better experience. Some high quality article submission can help, but not in mass quantities.
3. Ignoring On Page SEO
This is probably the biggest issue that I see. Many times a business owner will hire the cheapest web designer that he can find. He'll pay $299 for a website and quite frankly get a piece of garbage. It may look alright, but the business owner won't even know that it isn't coded properly for the search engines to read it.
Why not? Usually it is one of two things; the designer cut corners to still make a profit at a cheap price, or the designer just doesn't know about on page SEO. On page SEO can be technical and monotonous, but it is extremely important. Let me show you the rankings of two websites that I worked on recently. Take a look at the below graph.
See that large spike for both of them? Do you see how they went from no man's land to HIGH on page 1?
That is their rankings improvement the day after the on-site SEO was fixed and Google crawled their website. One of my clients who is a dentist jumped to the first page of Google for 8 keyword terms overnight and he has stayed there for over a month. How would you like to be on the first page of Google for your top 8 search terms? How do you think that could help your business?
When you hire an SEO firm to take care of your presence online, please do your research, don't hire out to the lowest bidder, it can do more harm than good. If you want to see what I can do for you, contact me, and I can help you out.