Digital Marketing Advice for Dentists & Other Healthcare Professionals

What Are The Trends In Dentistry In 2018? How Will They Impact You?

This post was originally published August 13, 2015, and updated March 9, 2018. The healthcare market is continually changing, and dentistry is no exception. For dentists to maximize their patient retention and patient generation, it’s necessary to stay on top of dental industry trends and changes so you can stay one step ahead of the […]

Ten of the Top Dental Inventory Management Software Programs Reviewed

Managing inventory at a dental office can mean the difference between blowing the budget and staying on budget. Waste, expired products, lack of product, or delayed product can all stall the progress of a busy dental clinic. Every dental office needs an inventory control system and ​some offices are still upgrading their old paper systems […]

What The Best Google Dental Ads Have In Common

For any dentist looking​ to attract more new patients, using pay per click​ is an absolute no-brainer.In this post, we will discuss Google AdWords.Increasingly, Google AdWords is a way to reach potential patients that SEO can’t touch. These ads are targeted not just by keyword but by location. ​There’s basically no limit to the amount […]

11 Proven Ways to Market Your Dental Practice in a Small Town

​Is your dental practice is in a small town where everybody knows each other​? ​You may think that means you don’t have to worry about marketing​.Wrong. Marketing your dental practice is always important. Even if you have little competition, you can still do things to bring in new patients and create a strong brand.Why? Here […]

The Missing Ingredient in Local Marketing for Your Dental Practice

You might think that if your dental practice has a great-looking website, attractive brochures, and a strong social media presence, you’re doing everything you can to market it. Think again.Local marketing isn’t just about your online presence and traditional marketing materials. Local marketing also includes extra details that make your patients feel special and wanting to […]

Are Websites for Doctors Necessary?

This post was originally published Jan 28, 2013 and extensively updated November 20, 2017.There is no shortage of websites on the internet, but there are still many businesses that don’t have a website. Most business owners understand that having a website means you can be found by more customers. When you consider a professional, such […]

The Key To A Successful Name For Your Dental Practice

This post was originally published May 31, 2016 and extensively updated November 6, 2017.Do you need to come up with a name for your dental practice? There might be more than one reason that you’d need to do it. For example, you might buying an existing dental practice and need a new identity to make […]

8 Reasons Why Website Security is Essential for your Dental Practice

Is your dental website safe?That might sound like the title of a horror movie – and the truth is, it could be. Hackers today are more clever and devious than ever. You might not think that your website will be the target of a cyberattack. You might think the security measures you have in place […]

9 Keys to Effective Online Marketing For Drug Rehab Centers

​Originally Published Dec 29, 2016. Updated October 20, 2017

What Type of SEO Company Should You Hire? Large Agency or Small Company?

This post was originally published September 2, 2013 and extensively updated October 13, 2017.How do you know what is best when hiring somebody to market your business online?It seems that everyone is an expert in SEO these days, but if you aren’t sure what you need or what is available from either a freelancer, a […]